Media Kit 2026

Let's Work
Together.

I'm Kaitlynn — NTP, mom of two, and the opposite of common. I make boring basics look like the most radical thing a woman can do for herself and her family. If your brand belongs in that world, let's talk.

Email Me

The face behind it

Hi. I'm
Kaitlynn.

NTP. Mom of two. Pilot's wife. Biological age 23.9 at 37. I grew up on Hamburger Helper and figured out that the boring basics are the most radical thing a woman can do for herself and her kids.

My audience is the woman who invests in herself. She reads labels. She shows up. She is done with common.

Kaitlynn — Uncommon Kait

By the numbers

20.9M
Views last 90 days across Instagram and Facebook
73.5K
Combined followers — 70K Instagram, 3.5K Facebook
64K
Saves — content people bookmark to come back to
218K
Total interactions — likes, comments, shares, saves, reposts
2.6M
Views on a single reel. 5+ reels passed 1M in 90 days.
5.7M
Unique viewers reached in last 90 days

The audience

The Woman
Who Invests
In Herself.

Gender and Age

Women 96.8%
Ages 35 to 44 59.6%
Ages 25 to 34 20.2%
Ages 45 to 54 13.3%

Top Locations

United States 47.7%
United Kingdom 14.3%
Australia 5.7%
Canada 5.3%

Top Cities

London10.2%
Melbourne6.6%
New York6.6%
Sydney6.0%
Los Angeles4.3%

Brand fit

Who Belongs
In This World.

Nutrition + Supplements
Whole food based. Evidence informed. Nothing I wouldn't take myself.
Beauty + Skincare
Clean, quality, intentional. The uncommon approach to looking after yourself.
Activewear + Lifestyle
Functional, elevated, built to last. Not a haul. Not a dupe.
Home + Kitchen
Tools that make the boring basics easier. Real kitchen, real family.
Kids + Family
Generational health starts here. My audience is raising the next uncommon generation.
Health Tech + Testing
Labs, wearables, data. Audience that takes their health seriously enough to measure it.

Partnership rates

Starting
Rates.

Every partnership is quoted to scope. Extended usage, whitelisting, and exclusivity priced separately. Organic only, no paid amplification included in base rates.

Instagram Reel Concept, shoot and edit. 30-day organic usage. Inquire
Story Set 3 frames with link sticker. 24 hours. Inquire
Facebook Cross-post Add-on to any Reel. Same creative. Inquire
UGC Package 3 videos, no posting, 90-day paid usage rights. Inquire
Monthly Ambassadorship 2 Reels, 4 Story sets, Facebook cross-posts, category exclusivity. Inquire

Whitelisting, usage extensions, and gifted-only partnerships negotiated case by case. I only work with brands I would genuinely use. Email to discuss scope and rates.

Let's talk

Ready
To Work
Together?

Pitch me. Tell me about your brand, the kind of content you're envisioning, and why you think we're a fit.

editedwellness@gmail.com @uncommon_kait on Instagram